Looking at our relaunch of PUMA Running and into the future, we truly believe women are the future of running. Usain Bolt is a grand brand ambassador for us, no doubt about it, and will forever be associated with PUMA.

After his years of dominance, does PUMA attempt to find the next Usain Bolt, or is that impossible? Nitro is a great example of PUMA pushing boundaries and delivering on that speed that has been in our DNA since 1948.įor years, PUMA Running was associated with Usain Bolt. Our heritage comes to life in running because, as the Forever Faster brand, we challenge ourselves to be cutting edge in terms of technology and also fashion. PUMA has a strong history across running and all sports, and we are incredibly inspired by our heritage. When you sit down to develop a new performance product, does the past inform the present in any way? Innovations like the Disc and the Computer Shoe are classic moments in sneaker history. The throughline here? Putting performance first to keep on being Forever Faster.

Plus, what PUMA’s timely partnership with Molly Seidel means for the brand.

She shared her insights on tech developments (the new Nitro releases chief among them), some exciting upcoming collabs and why PUMA believes women are the future of running. Erin Longin, global director of Run PUMA, plays a huge role in that transformation, so we were stoked to ask her a few questions. PUMA is making bold, innovative changes at every level right now: to product, brand, performance and culture. Editor’s note: This article is brought to you by PUMA and their new Velocity Nitro 2 and Deviate Nitro Elite running shoes.

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